You know the names of skin care lines that promise a lot but deliver little. The skin care lines that cost an arm and a leg and have ridiculous minimums and way too many products. You've used the sticky gooey wax in school and know you don't need 6 different kinds of wax. Now you have come across this article hoping for good advice. Well, here it is...
The three best pieces of advice I can give you are:
1. Get a complete back bar and retail set up right away.
2. Sell retail to your clients.
3. Keep your wax set up simple.
If you don't get a complete skin care set up, you will spend twice as much money trying to piece together a comprehensive group of products that will service your clients and provide the back bar you need. Second, if you don't sell retail you will never make the profit you need to stay in business. It is extremely important not to let retail product sit on your shelves collecting dust. Know your clients' skin care goals and sell them products to achieve those goals. As far as wax goes, you only need one good quality hard wax and one good quality soft wax (and the pre/post products that are designed for use with that wax).
I recommend the Tu'eL Ultimate Package and the Berins Wax Set Up with the Whole Ball of Wax DVD . Here is why:
Free education included. You get 4 days of skin care education with several days of hands on training. You also get hotel accommodations for the 4 days of class if you live outside of the area. When you get both packages you also get a free Speed Wax class. You recieve educational DVDs that are the best in the industry covering facials and waxing from head to toe (including Brazilian Waxing). There is a comprehensive manual included that gives step by step instructions on facials for different skin types and conditions, instructions on body treatments and waxing.
Real tech support. You actually get a real person who answers the phone and helps you with your questions. If you need advice on a facial treatment, a skin reaction, on how to sell more retail products or your wax application you can call the same number. You don't have to call your rep and hope they call you back. Just call the main number and get your questions answered.
A company that gets to know you. When you call you aren't just another number. You don't get the robotic staff that just wants to sell you something. You get people who want you to be successful no matter the size of your business.
Buy direct from the manufacturer. No middleman markups on price and no stale product that has been sitting on a shelf for 6 months. Call directly and know you are getting your product from the manufacturer.
A company with ethics. You are the main focus. It's not about the red carpet, celebrities or selling behind your back to your clients. Eva's Esthetics only sells to and advocates for the licensed professional. They don't undercut their distributors or you. You won't find trendy scented waxes, glittery bottles, or cookie cutter marketing packages. They just offer the best skin care, wax, post graduate education and tech support available.
Retail products your clients will love. It's true, your clients will love Tu'eL products because they will see results. Eva's Esthetics doesn't cut corners on their retail product line. Your esthetic education and knowledge of your clients skin care needs will be the driving force behind selling the product and getting the results your clients want. With proper use (you will have to show your client the proper products and methods) your clients will see fantastic results. With regular facials from you and home care they will be amazed at how fast their skin becomes more supple, and youthful. Your wax clients will experience better results with home care products designed to reduce ingrown hairs and breakouts.
Natural ingredients and products that work. The careful balance between being paraben free and having natural ingredients is very, very difficult. All of Tu'eL skin care is paraben free, using aromatherapy based, natural ingredients to keep the products shelf stable. On the wax side of the aisle, Berins wax is the best on the market. The blue wax stays flexible without getting brittle and breaking. They also have a wax called Jet Set that is amazing in hot, humid or high altitude areas. It's amazing because it sets up quickly, even when your client is sweating. The soft wax is a must for anyone who waxes legs, arms, chests and backs. The best part of the all waxes is that they remove the coarse and fine hairs. Check out Eva's Esthetics on You Tube to see some demos.
Residue-free cleansers. Simply put, if you are using a cleanser that requires a toner be used afterward you are using a product that is leaving a residue on the skin or a product that is unnecessarily altering the pH balance of the skin. Cleansing Oils clean deeply and provide gentle exfoliation without striping the skin of it's natural, healthy oils, leaving a residue or altering the pH of the skin. The Detox Bath Gel is perfect for exfoliating the skin after waxing. It completely rinses away which is important to clients prone to ingrown hair.
All the products you need. The packages include everything you need to work and sell to your clients. Follow these links for the full list of what products are included. Ultimate Package Wax Set Up
To purchase any of the products listed above please contact Eva's Esthetics at 800-765-7597. They sell to licensed professionals only. If you are a retail customer visit http://www.tuelskincare.com/ for more information about the product line or ask your esthetician if they use Tu'eL Skin Care products and let them know you read this article.
Tu'eL Skin Care... The Esthetician's Best Kept Secret
Extraordinary Products for the Not-So-Ordinary Professional
Phone 510-382-0222 - Toll Free 800-765-7597
evasesthetics.com - info@evasesthetics.com
