Wednesday, March 24, 2010

Spring Inspiration

Ch Ch Ch Ch Changes...

Eva's Esthetics has been in business for over 30 years. One thing we know for sure is that things change and you have to change with them to stay in business. We are in an industry that provides beauty, lifts self esteem and can provide a calm place in a client's chaotic world. In order to do those things and be successful you have to have clients, many clients.

With the changes in the economy, client demographics and business constraints...are you doing something new? Here are a few ideas that may help inspire you.

1. Confirm appointments Tuesdays - Thursdays. You are more likely to reach your clients and have a good conversation with them.

2. Ask for referrals from your clients. We all tell our friends and family about a great restaurant we just went to, right? Don't be shy. Tell your clients you are available to take more clients and would love for them to tell their friends about you. Be sure to thank them when they send someone your way.

3. Give your business card to everyone you talk to. Everyone is a potential client or might give your card to someone else.

4. Pay a visit to the other businesses near you. Introduce yourself and let them know what your services are. You might start getting lunchtime clients that need eyebrow waxing or clients that want to come by after work.

5. Social networking is a must, but not everything. Having a Facebook, LinkedIn and Twitter page is very important. Stay connected to your clients by whatever methods they prefer. Don't forget, a good old phone call works too.

6. Sell your clients home care! Spend a few minutes after their treatment and sell them something to keep them looking good until you see them again. If you have a skin care line that doesn't have retail, or you don't get tech support from the company you are using, or aren't confident with the products you are using... you should call us. We would love the opportunity to discuss Tu'eL Skin Care with you.

Spring has sprung and that means bare legs, glowing skin and a national sense of renewal. Wax those legs, give facials, sell them home care, rebook them and get a referral. It doesn't have to be costly to try something new; you just have to be willing to be inspired into action.

Contact us

For detailed information, including product ingredients go to our website at evasesthetics.com. We are also available by phone. Give us a call to have your skin analyzed and to discuss Tu'eL, 800-765-7597. We are also available on Facebook.


Extraordinary Products for the Not-So-Ordinary Professional


Phone 510-382-0222 - Toll Free 800-765-7597 - evasesthetics.com - info@evasesthetics.com

Friday, March 12, 2010

What is the Tu'eL Tester Kit?

Commonly asked questions about the Tu'eL Skin Care Tester Kit


Q: What is the best way for skin care professionals to try Tu'eL?
A: Purchase, use and work with the Tu'eL Skin Care Tester Kit. Our full line of products are natural and paraben-free. We are made in the USA and are constanly researching to bring you the best in cosmetic chemistry.


Q: What is the Tester Kit?
A: It is a cleansing system for all skin types. The kit includes an enzyme peel, finishing masks, creams, sun protection a booklet and DVD. This is the perfect package to try out Tu'eL products. By using Tu'eL as directed in the booklet and on the DVD you will learn the foundation of our concept of skin care.


Q: Who is the Tester Kit for?
A: It is for any professional esthetician, salon owner or student.


Q: What will I be able to do with it?
A: The Tester Kit will give you the ability to do about 25 or more basic 1 hour facials. This is just a sampling of our lineto help you become acqainted with the fundamentals of Tu'eL..


Q: What is included in the Tester Kit?
A: One each of the following: Vitamin Travel Pack (for dry skin), Azulene Travel Pack (for combination skin), Azulene Travel Pack (for oily skin), Purifying Travel Pack (for impure skin), Chamomile Travel Pack (for reactive skin), 4 oz Platinum Soothing Mask, 2 oz Chamomile Cream, 2 oz Lipo-Gen Cream, 13 oz Enzyme Peel, 3 oz Sans Sun SPF 21, 3 oz Oil Free Sans Sun SPF 21, 13 oz Terra Vital, our Facial Techniques DVD, a Tester Kit Booklet, Samples of Clear-It, Glyco-A Gel, Eye Plus, and Regeneration Cream.


Q: Where do I find more information about the Tester Kit?
A: The best way to get more information is to contact us at our offices. You can also go online to look at ingredient lists, product information and product pictures.  evasesthetics.com


Q: After I purchase the Tester Kit who do I call if I have questions?
A: You call us. We have excellent technical support for our clients. We are available Monday through Friday from 9:00 am - 5:30 pm PST. Call us at 800-765-7597.

Q: What package should I get after the Tester Kit?
A: The best and most cost effective package is the Tu'eL Ultimate Skin Care Package. It has our full line of back bar and retail products. The Ultimate also comes with 4 days of education, hotel accomodations, and a detailed Technical Manual.

Contact us
For detailed information, including product ingredients, go to our website at evasesthetics.com. We are also available by phone. Give us a call to have your skin analyzed and to discuss Tu'eL, 800-765-7597. We are also available on Facebook.



 Extraordinary Products for the Not-So-Ordinary Professional

Phone 510-382-0222 - Toll Free 800-765-7597 - evasesthetics.com - info@evasesthetics.com

Tuesday, February 23, 2010

Tu'eL...2L...Tooo ELLLLLL Skin Care

What's in a name? 

Innovation, family history, years of sacrifice, dedication, and success is in the name Tu'eL.

We aren't the big box, cookie cutter company run by a larger company that is ultimately controlled by shareholders that only care about the bottom line. We are Tu'eL, manufactured by Eva's Esthetics, founded, owned and operated by the same family for over 30 years.

With a desire to bring education and a superb skin care line to the everyday esthetician, Eva’s Esthetics was founded by Eva Friederichs in 1979. The mother of seven, Eva began a journey that revolutionized the salon industry with one of the most unique skin care lines in the country. She literally helped write the State Board book on how esthetics should be taught in California. Eva's Esthetics is now in its second generation. The company is operated by two of Eva's daughters, Lori and Lisa Nestore. As President and Vice President of Eva’s Esthetics, they continue Eva’s dream. While trademarking the skin care line, Lori and Lisa (the two L's) decided that Tu'eL would represent the history and future growth of the product line.

Tu'eL Skin Care was developed and formulated to improve and maintain skin, regardless of gender, age, ethnicity, or condition. With this concept of our skin care line, Tu'eL is manufactured with superb ingredients that will help you achieve your clients skin care goals. As important as quality is functionality. Our back bar skin care system is wonderful to use on the client, and the retail makes it easy to keep your client on track toward their skin care goals.

Tu'eL Skin Care is the Ultimate Company for Estheticians
With Tu'eL Skin Care you will get a living, breathing person on the phone when you call during business hours. You will get extremely knowledgeable account reps (in most cases a licensed Esthetician) to answer your questions and assist you with your order. You are just as likely to get Lori or Lisa on the phone to help you as you are to get an Account Rep. Providing technical assistance as well as business support is what we strive to do.

We have low minimums, no pushy sales reps and our products will have your clients wanting retail. Our classes throughout the year are held at our headquarters in Oakland, California, and we teach at several tradeshows in the US and Canada. We have skin care professionals that have used our products for 30 years. Most Estheticians don't stay with other companies for long periods of time. We stay current with the latest advances in skin care technology. All Tu'eL products are paraben free and  made in the USA.

Our clients love Tu'eL, they love our tech support, they love our classes and they love our sincere desire to help you be successful. How many other companies can say that the President of the company will personally speak with you about your services, sales, and business operations with the sole purpose of helping you run a better business?

A Reliable Manufacturer in Uncertain Times
When things around you may be changing or uncertain, it is nice to know you don't have to worry if you are providing the best products for your clients. You don't have to worry about product availability or huge price fluctuations. Tu'eL just may be the skin care product line you will be using and selling until the day you retire.

We Make it Easy
Looking for a skin care line can be tedious and daunting. At Eva's Esthetics we make it easy for you to ask questions, try our line and get education. We have made it even easier for you to contact us. Send us an emai at info@evasesthetics.com. For detailed information, including product ingredients, go to our website at evasesthetics.com. We are also available by phone. Give us a call to have your skin analyzed and to discuss Tu'eL, 800-765-7597. We are also available on Facebook and Twitter.

Eva's Esthetics - Extraordinary Products for the Not-So-Ordinary Professional

Phone 510-382-0222 - Toll Free 800-765-7597 - evasesthetics.com  -  info@evasesthetics.com

Monday, February 8, 2010

Custom Cleansing Oils


Custom Cleansing Oils

We believe that nothing cleans the skin as well as hydrophilic oil. Oil cleansers balance your skin, prepares it for exfoliation, hydration, absorption of nutrients, and protection.

As skin cells die they lose moisture, flatten, and migrate to the skins surface. The face excretes a very sticky, oily substance known as sebum which bonds to dead skin cells. In order for these cells to be released, this oily sebum must be dissolved.

When a hydrophilic oil is massaged into the skin it bonds with the sebum and releases the dead cells. This release of the dead layer of skin achieves exceptional pore cleansing, decongestion and a more refined skin appearance. Adding the correct Herbalizer, a sugar-based extract with essential oils, creates a custom cleansing system.

Tu'eL has four customized formulations of cleansers based on this cleansing system to ensure that, regardless of your skin type (dry, combination/oily, impure or reactive), you can enjoy the benefits of cleansing with oil.

If you are a Professional Esthetician or Salon Owner give us a call for more information. Tu'eL has a full line of premium, professional skin care products that you and your clients will love. We have wholesale packages, back bar and retail products, tech support and education. Low minimums, no monthly purchase requirements and over 30 years of experience making products that cater to Estheticians and Salon Owners.


Eva's Esthetics - Extraordinary Products for the Not-So-Ordinary Professional



Phone 510-382-0222 - Toll Free 800-765-7597 - evasesthetics.com












Friday, February 5, 2010

Skin Analysis Basics

The Basics of Skin Analysis by Eva's Esthetics


At Eva's esthetics we analyze the skin by pore size, cleanse according to type and treat for the condition.

Skin Type - Dry

Tu'eL Product – Vitamin Line

Characteristics: Small pores with few large pores that are less than 1/3 of the face.

Dry skin has few oil glands and small pores. It could appear flaky around the nose, cheeks, chin and forehead or have larger pores in the nose area. This skin type can age early. It may be congested and look dehydrated. Dry skin can feel rough because of a buildup of dry skin cells.


Skin Type: Combination

Tu'eL Product – Azulene Combination Line

Characteristics: Medium to large pores occupying 1/3 of the face.

This skin is often classified as “normal” because all skin has more sebaceous oil glands in the T-Zone than other areas of the face.
Combination skin can have blackheads, but they are generally few and small in size. The outside areas (cheeks, forehead and hairline) are often non-oily and tend to have a more refined appearance.


Skin Type: Dry, Product Reactive

Tu'eL Product – Chamomile Line

Typical Characteristics: Dry skin that reacts to products.

This skin has small pores and is always product reactive. Reactions can be mild to severe and include: swelling, pain, burning, itching and welts. This skin needs to be treated gently with a calming product.


Skin Type: Oily

Tu'eL Product – Azulene Oily Line

Characteristics: Medium to large pores occupying 1/2 to all of the face.

The general look of oily skin is an overall sheen to the face. Oily skin always has large pores and the T-Zone usually has blackheads.
Oily skin can be found in any age group and can appear to be dehydrated. Don’t be mislead by this, if there are large pores and blackheads, it’s oily.


Skin Type: Acne

Tu'eL Product – Purifying Line

Characteristics: All skin types with regular breakouts occupying a large area of the face.
Impure skin can appear on any type or age. It will be present with some or all of the following: pimples, pustules, blackheads, whiteheads, cysts and nodules. This skin needs breakout control, refinement and balance.


Eva's Esthetics has been providing education to Estheticians for 30 years. If you'd like more information about classes or our comprehensive skin care line please give us a call at 800-765-7597. You can also go to our website at http://www.evasesthetics.com/.


Eva's Esthetics - Extraordinary Products for the Not-So-Ordinary Professional

Phone 510-382-0222 - Toll Free 800-765-7597 - evasesthetics.com